For several years, digitalization has become a major issue in business strategy. Beyond the simple adoption of new tools, it is profoundly transforming and revolutionizing the working environment.
Digital technology has transformed our consumption habits, the way we inform and entertain ourselves. The business world had to follow suit. The COVID crisis has accelerated the digital shift of companies through the standardization of telework and the massive use of digital tools. Management methods and the maintenance of social links also had to evolve, as well as sales methods and customer relationships: development of “click and collect” services, online appointments, paperless signing of contracts or official documents, etc.
This evolution of customs has forced all companies to go digital. The implementation of a strategic vision is necessary to ensure that companies become more agile, competitive and aligned with the expectations of an increasingly connected society. It is not only a question of greater use of technological tools, but also of a transformation in practices and relationships. The digital shift is affecting all company businesses: customer relations, sales department but also human resources management, communication management, IT services management and financial management.
“You must get ahead of digitalization to avoid being left behind”
Angèle Dormoy, CCISM president
How has digital impacted the way companies have operated in recent years?
Angèle Dormoy: Whether we like it or not, digital technology is now present in all company frameworks, from invoicing to order taking and communication. We found ourselves drowned in digital. Some had anticipated it, others hadn’t. One of the most difficult phases was invoicing, for example presenting invoices on a platform such as Chorus Pro. Today, there is a modus operandi on invoicing and businesses have had to adapt. In terms of communication, I think all companies should have a digital presence. This is especially true in the hospitality, catering and everything related to tourism. Fewer people go looking for information, they prefer receiving the information. To reach out to them, digital communication has become essential, whether through a website, social networks, advertising on podcasts, etc.
How does the CCISM support these companies on these issues?
Through information and training. We have started several training courses on ChorusPro, about invoicing, legal obligations... Over the past two years, the CCISM has developed a wide range of training courses related to digitalization, along with personalized services such as digital diagnostics.
What is the E-Weekend?
The E-Weekend is one of the pillars of the support offered by the Chamber to business leaders in the context of the digital transition. Over three days, from October 10th to October 12th, we will be offering lectures, round tables, workshops and webinars to introduce people to digital solutions. Companies with digital skills will be able to show their know-how on this occasion.
What would your message be for business leaders who are struggling to make their digital shift?
Digitalization is a method of work that must be anticipated and not endured. It is also a way of working differently, of not being trapped by a certain cumbersomeness at work. For example, digitalization can help you better manage your schedule, increase efficiency and thus have a little more free time. Today, it is essential to take over the digital shift in order to make the best out of it.
